Everyday Indulgence

Hello New Color

The arrival of a new year often brings a craving to refresh our look. And a popular way to liven it up is with a bold, new color. But making a color change doesn’t have to be over-the-top; subtle changes to your existing color can also have a strong impact.


Using a focus foil technique, small segments of hair are isolated to create lightness, add depth, or enhance tones. When this technique is paired with the flavorful color trends of 2018 — shades like buttercream, mocha, and creme brulee —the end result is deliciously beautiful.


If you’re already a blonde, soft tones of buttercream, cafe au lait, or vanilla latte add variation of and depth. Adjusting the tones but not the all-over color is a fresh approach to updating your color with less commitment and upkeep.



When rich shades of espresso, carob, or mocha are woven into naturally brown hair, a beautiful depth comes to life in a very natural looking sort of way.



Red heads can play with tones too by adding bold fiery shades like cinnamon, copper, and gold. Or go the opposite direction by infusing softer, subtle hues like caramel or creme brulee for balance, depth, and dimension. Either way, the added tones will beautifully enhance natural shades to create a look you’ll love.

Signature Style hair model with long, brunette hair
Talk to your stylist about how even subtle highlights can make a big difference.
Redken Color Extend Shampoo
Keep your new look fresh with a color-protection shampoo and conditioner.

After care for all colors

Be sure to protect your color investment with a color care shampoo and conditioner. Use sulfate-free products like Redken Color Extend shampoo and conditioner to keep color fresh, protect from UV light and prevent fading. And feel free to skip a day or two between washes to keep the colors strong.


Talk with your stylist about which flavor-inspired colors will work beautifully for your natural colors, then enjoy trying out a new color for the new year.

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