Franchise Resource Center
Career (Stylist Applications) and Contact Us From Email Address is Changing
We are changing email providers for the emails that are triggered from the signaturestyle.com website to improve deliverability.
Contact Us and Careers (Stylist Applications) "From email address will be changing from firstname.lastname@example.org to Contact Us <SignatureStyle@e.signaturestyle.com> and Careers <SignatureStyle@e.signaturestyle.com> respectively.
The content of the emails will remain the same.
- Please add SignatureStyle@e.signaturestyle.com to your email address book. During the transition please check your junk and clutter folders for messages.
- Please update any inbox rules fro Contact Us or Careers emails to reflect the new email address which will start the week of September 18th.
Don't forget to download the 2017 Convention App! Instructions are easy to download the app. Just a 2 step process. Here’s the instructions and a poster showing how to download the App:
1. From the App Store or Google Play for Android devices search for: Crowd Compass Attendee Hub
2. Download the App to your device and search 2017 Regis Franchise Convention, click download, then you’re in!
Instructions to download app
The Regis Regional Marketing Managers are excited to talk about how to stretch your marketing dollars and also execute a great grand opening. Check out their modules below:
Stretching your Marketing Dollars
Regional Marketing Managers
Stretch your marketing funds with low cost/no cost tactics. Learn how to have a high impact with limited funds and own your trade area and local community. In this breakout session, we will be discussing guerilla marketing ideas, tactics and how-to’s that will work in communities of all sizes.
From Strategy to Execution: Super-Charged Grand Openings
First Store Opening Marketing Managers
- Establishing the budget and overall objectives
- Using promotional pricing to drive volume
- Creating a surround-sound marketing plan
Utilizing PR, digital, direct mail, and grassroots marketing to build awareness and gain further trial
Tracking and measuring tactics to understand results
Please consider joining Jeff Fromm on Friday for his marketing module:
Being Hyper Local and Frictionless Experiences
In this session, we’ll bring ideas as well as ask participants to work collaboratively on two challenges:
- How can Franchisees operate and use more hyper local marketing strategies?
- How can Franchisees identify and eliminate friction points in the guest experience
We have two business modules focusing on Social Media:
“The do’s and don’ts of social brand reputation - How to prioritize your efforts for success”
Come join Pam Moore, Forbes Top 10 Social Media Power Influencer and Top 5 power women on social media to learn how to step up your salons social media brand reputation game! This highly interactive, action packed session will include guidance, case studies, industry best practices and downloadable resources to support what you learn on-site as you return to your salon/office. We will cover the importance of monitoring your brand on social media, some tips and tricks to increase response times and customer service, how to prioritize the channels you monitor and engage with and learn how to build a well-planned cooperative brand relationship with guests. You will walk away from this session recharged, with a solid set of tools to kick-off a highly successful local brand reputation effort.
Social Media Boot Camp- Marketing in an ever changing social world
Facebook, Instagram, Twitter, Google+, Yelp and other social channels are constantly evolving and presenting new and different opportunities and challenges as we grow our business. This workshop will present ideas and best practices for generating engaging content, creating compelling ads, reading and understanding insights, and the importance of listening to and engaging with your guests. Walk away with an action plan and real solutions in conquering this area of marketing. NOTE: Please bring your digital tablet or laptop!
New Episode of your Franchise Connection
The Your Franchise Connection: June 2017 is now ready to view. This month's episode offers tips and tools to promote Asset Protection in your salon by using reports, secret shoppers, coaching opportunities and much more! Additionally, this video features highlights from last year's convention. Click below to view
CLIP FOR THE CURE
Interested is participating in our annual Clip For The Cure - to raise money for breast cancer research? It will be held on Saturday October 21, 2017 this year and we would love to have you join us. Its easy to participate! Click on links below for more information!
THE PROMISE (UPDATED MATERIALS)
The Promise is the Cost Cutters Guest Service Program. There are many tools to help train your staff in providing excellent Guest Service to you guests.
It is recommended that The Promise Poster, Recognition Cards, and Pocket Guide are printed professionally.
The Promise Poster (Printed on 80# glosscover paper)
The Promise Recognition Card (Printed on 80# cover, uncoated stock)
The Promise Pocket Guide (Printed on 100# gloss cover - lamiated if possible)
We are excited to announce Google is partnering with Cost Cutters in a special pilot program!
Google has selected Cost Cutters for a pilot program testing Google beacons in our salons. These beacons are battery powered Bluetooth devices (about the size of a quarter) that will be placed in salons (typically on the ceiling in a non-obtrusive locations) and will help Cost Cutters track how paid and organic Google searches are driving in-salon visits. These beacons are FREE and give the Cost Cutters brand an advantage over competitors such as Great Clips and Sport Clips.
Benefits of the program:
- Gain knowledge of Google seraches that drive salon traffic
- Drive more salon visits through paid serach traffic
- Future state: Google may require these beacons to show up higher in organic map searches
- We will share any learnings from the pilot with you after it concludes
Although not all Cost Cutters salons will be involved, Google has targeted a majority of salons for participation. Starting next week and continuing for the next few months, a Google representitive may come to your salon asking to install a beacon in a public area out of the way from guests. This installation will only take about 30 minutes and should not interrupt salon operations.
This pilot is a great opportunity to strengthen Cost Cutters relationship with Google as well as hopefully gain valuable insights about how best to drive traffic to our salons. Thank you in advance for your support of this pilot.
If you have any question, please feel free to contact email@example.com